Become a TradeMax Agent Partner
Give your dealers a differentiated product that increases gross profit and customer retention, while creating a new income stream.
Bring something new to your existing dealers and create opportunities to build relationships with new ones.
WHAT IS TRADEMAX?
TradeMax gives customers up to $7,000 in trade-in credit toward their next car, valid only at that dealer group's locations.
It's a trade-in credit product that helps dealers close payment buyers on longer terms without discounting, protects gross, and increases repeat buyers, while adding $500-1000 profit per deal.
WHY DEALERS WANT TRADEMAX
Additional dealer gross: $500–$1,000 in potential additional gross profit per TradeMax sale.
Close more payment-sensitive buyers: Offer additional value without discounting the vehicle.
Increase customer retention: Give customers a financial incentive to return to the same dealer group for their next vehicle.
A differentiated product: Add a new profit and retention opportunity without relying on another traditional warranty or protection package.
Administration handled by TradeMax: We manage enrollment, program administration, eligibility review and funding approved trade-in credits.
Ask about TradeMax Essential
It’s a $250-300 preload option that gives dealers’ customers up to $2,000 in trade-in credit at your stores. A few dollars a month to the customer, retention for the dealer.
How You Earn
Earn compensation on every TradeMax contract sold by the dealerships you bring into the program, under your agent agreement. You set your markup on top of dealer cost and earn it on every contract, paid within 30 days of the dealer’s payment.
As your dealerships continue selling TradeMax, you continue generating income. For example: Ten dealerships × 20 TradeMax contracts per month = $20,000 in monthly income.
Illustrative example only. Actual earnings depend on dealer production, agreed compensation and applicable program terms.
What We Provide
Dealer presentations and sales materials
Product training and onboarding
Dealer enrollment and administration
Customer-facing explainer videos and training resources
Ongoing program servicing and administration
You introduce the dealers. We handle the program.
How TradeMax Works
The customer’s trade-in credit grows $1,000 per year, up to $7,000, toward their next car at any of that dealer group’s stores, valid through the end of their loan term.
By the time many customers want a new car, that's often enough to offset all or most of their negative equity.
The credit is calculated from the loan balance and clean trade-in value. For finance deals up to 84 months, new or used.
Easy to sell: Hand the customer the product card with a QR code that links to key benefits, FAQs, and 24/7 support for customer questions.
Become a TradeMax Partner
Interested in adding TradeMax to your product portfolio?
Tell us a little about your business, and we'll contact you to discuss the opportunity.