Protect Your Gross, Add PVR
Give customers the confidence to take the term, instead of you taking the discount. Suggested retail of $1,000 to $1,600 adds around $500–$1,000 in profit per deal.
Close More Payment Buyers
Customers feel confident taking the longer term, so more deals close.
Built-in Repeat Buyers
Their trade-in credit is valid only at your stores, giving them a stronger reason to come back sooner – with no ad spend.
How TradeMax Works
After the first year, the customer's trade-in credit builds $100 a month, up to $5,000, toward their next car at your stores, valid through the end of their loan term.
By the time many customers want a new car, that's often enough to offset all or most of their negative equity.
The credit is calculated from the loan balance and clean trade-in value. For finance deals up to 84 months, new or used.
Easy to sell: Hand the customer the info card with a QR code that links to key benefits, FAQs, and 24/7 support for customer questions.
How Redemption Works
Confirm the customer has TradeMax before completing the new deal.
Send us the redemption package: the original buyer's order and contract, a current payoff statement, the new buyer's order and contract, and a refund quote or product contract for any cancellable product.
Get written confirmation. We confirm the trade credit amount, usually within one business day.
Apply it and get reimbursed. Apply the exact confirmed amount as a credit on the new deal, never as cash. Every credit is funded from reserves set aside at enrollment. We reimburse you within five business days.
FAQs
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TradeMax gives your customers up to $5,000 in trade-in credit toward their next vehicle, valid only at your stores. Their trade credit limit builds $100 a month after the first year, and at trade-in, it goes toward what they owe beyond the vehicle's value.
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It helps you protect your gross, close more payment buyers, and win more repeat buyers. Customers feel confident taking the longer term, and their credit gives them a reason to come back to your stores for their next vehicle.
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You set the retail price. Suggested retail is $995 to $1,595, which typically adds $500 to $1,000 in front-end gross per deal.
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It's a non-cancellable, front-end product included in the vehicle selling price. It isn't Line 5 and isn't insurance, a warranty, GAP, or debt cancellation. It can only be sold at the time of the vehicle sale.
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Yes. Include it early in the deal at the sales desk, and remove it if the customer declines before contracting.
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Financed retail installment sales of new and used vehicles with terms up to 84 months. Electric vehicles, commercial vehicles, new vehicles above $100,000 MSRP, and used vehicles above $70,000 are not eligible.
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Any remaining balance of prior negative equity carried over from a previous vehicle, whether or not disclosed; amounts unrelated to the vehicle purchase; and the refund available on any cancellable product, whether or not it's cancelled.
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Before completing the new deal, send us the original buyer's order and contract, a current payoff statement, the new buyer's order and contract, and a refund quote or product contract for any cancellable product. We confirm the trade credit in writing, usually within one business day. Apply that exact amount as a credit on the new deal, never as cash, and we reimburse you within five business days after the deal is completed.
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We fund every trade credit from reserves set aside at enrollment, and there are no chargebacks. Your role is applying the credit we confirm.
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No. The program uses a standard published value, so the vehicle's condition, mileage, and your appraisal don't affect the credit.