TRADEMAX / DEALER RESOURCE

Dealer sales guide

Introduce TradeMax clearly, price it consistently, and give customers the details they need to decide.

TradeMax is an optional, non-cancellable front-end trade credit program for financed new and used vehicles. After the first year, a customer’s Trade Credit Limit increases by $100 per full month, up to $5,000. An Available Trade Credit may be applied only when the customer trades the enrolled vehicle for a replacement purchase or lease within the participating Dealer Group. It is not cash or a guaranteed vehicle value.

Questions? Contact the TradeMax team

AT THE SALES DESK

Three steps. A clear explanation.

01 / Show it early

Include TradeMax early in the deal at the sales desk. If needed, mention it again in F&I. Present it as optional and show the price in the Vehicle Selling Price.

02 / Hand over the info card

Give every customer the TradeMax card. Its QR code opens the customer guide with benefits and FAQs. The customer can review the full details before deciding.

03 / Use this short explanation

“TradeMax builds a Trade Credit Limit up to $5,000 toward your next vehicle with our group. This card explains how it works and when a credit may be available.”

Have the customer review and sign the one-page Customer Acknowledgment. It governs the Program and should be retained with the deal documents.

Dealer reference